2017 | Immersive Installation
An immersive art installation that uses a combination of digital and physical media to create a sensory experience about cyclic existence and the dynamic underworld.
A collaboration with Laura Rose.
over 150 guests attended
August 9, 2017
6 PM to 9 PM
California College of the Arts
These brand guidelines were created to ensure consistency in our visual materials for outreach as well as for the installation.
social media outreach
We created an experience map that pulls together all the conceptual and production elements behind the installation. It maps out the physical space with an overlay of a guest's journey from finding out about the event, attending it, moving through the space and leaving with a memory and a physical object.
The experience begins when participants approach the Life After space, at the California College of the Arts campus. They see the two signs below hanging above a table with pens and pieces of black paper.
Participants wrote memories from their current life on black paper while they waited to begin the experience.
Participants could not enter without receiving the black envelope from another participant.
In the underground there was a reading station fitted with a blacklight so participants could read memories that had been left by other people. They were asked to add theirs to the pile.
This is the entrance to the underground: a dark corridor leads to a wall of mirrors. A projection in the space allowed light to reflect off the mirrors and created movement.
Mushroom + Crystal Corner
A glowing mushroom structure surrounded by small orbs, smaller mushrooms, crystals, and a video of tunneling underground.
Large, physical roots coming out of a cave like wall. A projection on the wall played a looping video of roots generating.
A large 3D bug cut into segments and placed on the wall. It was illuminated by projections of insects and bugs.
'Life After' Experience
As the participants exited the underground, they saw the two signs below
Underneath this sign was a jar of identities that participants picked their new identity out of.
Participants had to choose someone to give their black envelope to.
These pins were meant to serve as souvenirs that participants could remember the experience through.