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Life After

2017 | Immersive Art Installation

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project information

An immersive art installation that uses a combination of digital and physical media to create a sensory experience about cyclic existence and the dynamic underworld.

This project was done in collaboration with Laura Rose. We produced and shipped an the end-to-end experience centered around dying, decomposing underground, and starting a new life.

Duration: 8 weeks
Role: Co-Production
Skills: Concept, Prototyping, Visual Design, Videography, Projection, Coding, Fabrication + Installation
Team: Laura Rose [co-producer] + foozool [sound]

 

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We imagine death to be a cold experience but this installation really brings out heat and energy.
— Micah (participant)
 

 

storyboard

The beginning of our process involved several rounds of storyboards. The story of the experience depended on the layout of the space and for some weeks our location was not secured. We crafted a story about cyclic existence, highlighting the 'underground' space where people decompose before coming into their new life.

 
 

branding

After establishing our story and deciding on a title, we created brand guidelines to ensure consistency in our visual materials for outreach as well as for the installation.

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social media outreach

Our outreach on social media was done through Eventbrite, Facebook, and Instagram. In addition to posting updates, we created 2 'trailer' videos for the installation that abstracted our process documentation and built suspense.

 

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experience design

We created an experience map that pulls together all the conceptual and production elements behind the installation. It maps out the physical space with an overlay of a guest's journey from finding out about the event, attending it, moving through the space and leaving with a memory and a physical object.

 

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the installation

The experience begins when participants approach the Life After space, at the California College of the Arts campus. They see the two signs below hanging above a table with pens and pieces of black paper.

1. Memories
Participants wrote memories from their current life on black paper while they waited to begin the experience.

2. Waiting
Participants could not enter without receiving the black envelope from another participant.

 

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'underground' experience

These are the spaces that were created in the underground where participants were decomposing.

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Reflection Corridor

This is the entrance to the underground: a dark corridor leads to a wall of mirrors. A projection in the space allowed light to reflect off the mirrors and created movement.

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Mushroom + Crystal Corner

A glowing mushroom structure surrounded by small orbs, smaller mushrooms, crystals, and a video of tunneling underground.

 
 
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Roots

Large, physical roots coming out of a cave like wall. A projection on the wall played a looping video of roots generating.

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Bug

A large 3D bug cut into segments and placed on the wall. It was illuminated by projections of insects and bugs.

 

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'life after' experience

As the participants exited the underground, they saw these two signs.

3. New Identity
Underneath this sign was a jar of identities that participants picked their new identity out of.

4. Passing Envelope
Participants had to choose someone to give their black envelope to.

 
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souvenirs

We designed and laser cut a few hundred pins so participants could have a physical object to remember the experience through.